Having a cheaper plan aimed at students ($4.99 / £4.99 / AU$5.99) is a great deal (but not an exclusive one as Spotify offers something similar), especially as this rate still gives you access to every facet of its service. Still, having three different payment plans does show Apple wants its users who are willing to cough up a more dynamic approach. Giving users limited access to the full experience of its service might seem like a better deal in the short term, but it suffers in the long term compared to the free/ad-filled version Spotify offers. It’s understandable from a business point of view – especially with so many exclusives serving as a golden carrot for potential users – but it's possible that not having any form of long-term free-to-use version has ultimately worked against Apple’s desire to increase its overall user base.įree trials are limiting, especially to those looking to experience the service long-term. Unlike Spotify, which offers both free and paid versions, Apple Music only offers a free trial version before it requires you to sign up.
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